Apple TV is available in Amazon online store as well as on Best Buy for only $89.99 which is lower than what it costs in retail stores, which could indicate that Cupertino is preparing a launch of the next version of TV set top box. Additionally, Amazon has included a designation ’2010′ beside their Apple TV offer, which could perhaps mean that a brand new model could be coming to the store soon. It could of course only be a small unimportant detail, but in earlier cases such small changes often meant that a new product is secretly under way.

There were a number of rumors going around since May of this year, indicating that Cupertino based company is working intensively on a new model of Apple TV. This device would feature a high definition 1080 p output, iCloud integration, much larger memory space and a brand new A 5 processor for the unit.

Nobody knows when exactly will Apple choose to launch this device, but it would make a  strong sense from the marketing standpoint if the device became available before or during the upcoming holiday season. If you are a frequent reader you have also read about rumors on Apple building a real TV set controlled with a Siri like voice assistant which was something Steve Jobs worked on for a long time. Anyway we think Apple will have some new and exiting offers for all Apple fans out there!